New research by shopper marketing and industry insight experts, Ryan Partnership Chicago and Mambo Sprouts Marketing, shows health and eco-consumers want one universal green score to help them make sustainable product buying decisions.
I'm not shocked by this at all.
With hundreds of symbols and ratings and markings and everyone and his brother claiming expertise, it's bloody confusing for even people who understand the process!
We need to make it simple -- better yet -- green should be COLORLESS! We shouldn't have to think whether products are good for us or the planet, they should be manufactured that way! Damn!