I've dug deep and buried myself for the past couple of months as I was preparing for a potential life changing opportunity. Keeping up with all the various social media sites that I participate in suddenly became not so important, yet I couldn't abandon the daily exchange with people I've come to regard as true friends. Sadly, one casualty is this blog. I am of the mindset that I don't just reblog, or retweet unless I have something of importance to say. I know that doesn't help my "stickiness" but I don't blog for advertising or to get a job. I do it to share what is on my mind.
I am setting up similar connections for a new job that I just started the first of the year. I cannot even begin to tell you how much fun (and challenging) it is to dive deep in, learn and translate two new industries into two viable websites. I have consulted for years and am used to picking up quickly and working through the kinks, but as so much is changing at once, it can be a bit daunting to keep all the plates spinning.
I am eager to just blast on the scene and share our story, yet I'm taking a more measured approach to this launch. Why? Well, I think like life, you only get one shot at catching someone's interest. Building web sites and online profiles are truly iterative -- and even more so when you are taking old ideas, identifying new opportunities and using that fresh look to launch a new way of doing business. I want to share as we evolve, but I'm holding back on a media blitz until I get all the main pieces in place.
If you have the luxury of working behind the scenes on somthing you know well, you can tweak and test and move BEFORE publishing. But when you are writing while running -- things can be a little difficult to nail the first time out the door. Connecting various systems in the background of what looks like a very clean efficient site is the kind of thing that evokes an image of the great wizard of OZ. While it isn't brain surgery, it takes lots of planning and coordination to build something that is made to last.
Thank goodness I work with appreciative colleagues who are very collaborative and excited to be part of the evolving presence we are collectively developing. It's truly a joy. More to come when I can share it!